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Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Understanding the Email Studio
- Key features and capabilities for email developers
- Setting up your Salesforce environment for email development
HTML5 and CSS3 Refresher for Email Development
- HTML5: Semantic tags, forms, and new attributes
- CSS3: Styling, animations, and media queries
- Best practices for email-friendly HTML and CSS
- Tools and resources for efficient development
Designing Emails with Salesforce in Mind
- Salesforce email templates
- Design considerations for Salesforce emails
- Utilizing Salesforce Merge Fields and AMPscript for dynamic content
- Accessibility and compliance in email design
Developing Responsive Emails in Salesforce
- Principles of responsive email design
- Using CSS3 and media queries for mobile optimization
- Testing and troubleshooting common issues
- Tools and platforms for email testing
Advanced Email Features in Salesforce
- Interactive emails with HTML5 and CSS3
- Incorporating external CSS and JavaScript in Salesforce emails
- Leveraging Salesforce data for personalized email content
- Advanced dynamic content strategies using AMPscript
Deployment and Analytics
- Email deployment workflow in Salesforce
- A/B testing and email optimization strategies
- Analyzing email performance within Salesforce
- Best practices for email campaign management
Summary and Next Steps
Requirements
- Basic understanding of HTML5 and CSS3
- Familiarity with email marketing concepts
Audience
- Email developers
- Frontend developers
14 Hours
Testimonials (5)
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - 个人
Course - Salesforce CPQ for Administrators
Exercises, and the fact that the trainer was able to answer all my questions.
Mothibi - National Youth Development Agency
Course - Odoo for Developers
Joe was great, really engaging and knew his stuff. Great session, thank you again!
Cerys - Urenco
Course - Customer Relationship Management (CRM)
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
