Introduction to Advertising Training Course

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Course Language

This course is delivered in English.

Course Code

adintro

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Course Outline Course Outline

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From $2440
(109)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From $2440
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From $1590
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 $2440 $2440 $1590
2 $1445 $1395 $970
3 $1113 $1047 $763
4 $948 $873 $660
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Course Discounts

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Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
SC, Charleston - Faber CenterMon, Aug 15 2016, 9:30 am$1590 / $2890
FL, Jacksonville - Deerwood ParkMon, Aug 15 2016, 9:30 am$1590 / $2970
Fort Lauderdale, FL - PlantationMon, Aug 15 2016, 9:30 am$1590 / $2770
MI, Ann Arbor – South State CommonsMon, Aug 15 2016, 9:30 am$1590 / $3110
SC, Columbia - Main StreetMon, Aug 15 2016, 9:30 am$1590 / $3040

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